Superficial the Label
Branding & Photography
01
THE PROJECT
Branding, T-shirt and lookbook design for Superficial the Label.
Stemmed from the concept of a tattoo and becoming a permanent layer to the surface of ones body, Superficial aims to promote individualism and self expression. Each shirt is made by hand from the dyeing process, the individually screen printed "tattoos", and to the hand embroidered tag on the back.
Graphic Design
Screen Printing
Photography
Publication Design
Visual Identity
Branding, T-shirt and lookbook design for Superficial the Label.
Stemmed from the concept of a tattoo and becoming a permanent layer to the surface of ones body, Superficial aims to promote individualism and self expression. Each shirt is made by hand from the dyeing process, the individually screen printed "tattoos", and to the hand embroidered tag on the back.
Graphic Design
Screen Printing
Photography
Publication Design
Visual Identity